Transparent marketing/Maturity levels

Level 1

No specific marketing activities for online programs

Level 2

Marketing dedicates a separate channel for research and promote online/virtual studies

Level 3

Students and candidates are provided with clear transparent information about virtual earning facilities
Website, social nets contain separate sections on virtual learning

Level 4

Marketing activities are multi-channel oriented:

• Students
  
• Future employers
  
• Professors and teachers
  
• Guest speakers
  
• Alumnis
  

Marketing activities are focused on brand recognition and improvement
All parties are actively involved into social net communications

Level 5

All features of Level 4 AND
Instant search for new approaches
Marketing and promotion in virtual reality, metaverses